In the past, we’ve looked at several crowdsourcing product development sites and, overall, I think that IdeaScale is pleased with the entrepreneurial spirit that drives sites like Quirky, but I’ve recently encountered a similar digital entrepreneurial environment that is not only building a new forum for founders, but also a new shopping experience for customers.
I’ve recently been introduced to the Grommet. The Grommet is an online marketplace that launches as-yet undiscovered products, giving them the support they need. But it also sorts and promotes those products a little differently. For example, in addition to the traditional categories of home, appliances, travel, pets, etc. You can also sort by “Made in the USA” or “Social Enterprises” in their personal values section.
This value set is reflected in their process. They make their selections from the crowd by looking for businesses that are truly:
- with compelling histories
- and a strong set of values (ex: “ preserving a handcraft, solving a problem in a fresh way, creating jobs in a struggling or developing region, building a social or green enterprise, manufacturing in the USA, or inventing new technologies”)
If you’ve got a Grommet idea, you simply go to the website and fill out this form. It’s an opportunity to share your story (much as the Innovation Awards are a chance to tell your innovation story). And even though the ideas are not selected by the crowd, we believe the crowd they select from is meaningful and the crowd their serving is grateful. And the products are truly hipster-friendly. I mean – to-go sip lids for your mason jars… how many tight-rolled-jeaned friends of ours are shouting “FINALLY!”
What would you like to see next on The Grommet?