Crowdsourcing as a Small Business Marketing Strategy

by Jennifer L. Shiff of

More ecommerce businesses are using the crowd (i.e., their customers, Facebook fans and/or employees) to help them develop new products and build brand loyalty — and the strategy seems to be working, at least for some online businesses. But is crowdsourcing a viable marketing and/or product development strategy for every small business? And how do you successfully harness the power of the crowd? Small Business Computing spoke to several ecommerce businesses that tried crowdsourcing to find out.

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