The best part about launching a software product is finding all the neat and interesting ways people come up with up for using the tool. Lately we’ve seen more and more people use IdeaScale to collect conference ideas and suggestions. Traditionally, conference organizations will create a survey that is distributed after a conference to collect feedback for next year’s event. However, now users are using IdeaScale to collect ideas *before* the conference. Why would you want to wait until after a conference is over to find out things you could have fixed before the event start?